Project Description

An Italian-American brothers’ film industry start-up in search of a classic, bold brand identity that captures the spirit of their heritage and represented a family and a company which has stood the test of time.

Logo Creation

An Italian-American brothers’ film industry start-up in search of a classic, bold brand identity that captures the spirit of their heritage and represented a family and a company which has stood the test of time.

The Vibe

Classic symbols of strength & pride

The Color

Earth-y tones. A beach on the Mediterranean. A glass of wine.

The Type

A strong, hand-carved serif font.

The Process

From sketch to shape with line & texture

The Explorations

Color & Orientation

The Look & Feel

Integrating UX and aesthetic options
An Italian-American brothers’ film industry start-up in search of a classic, bold brand identity that captures the spirit of their heritage and represented a family and a company which has stood the test of time.
Classic symbols of strength & pride
Earth-y tones. A beach on the Mediterranean.
A glass of wine
.
A strong, hand-carved serif font.
From sketch to shape with line & texture
Color & Orientation
Integrating UI and aesthetic options