Project Description
An Italian-American brothers’ film industry start-up in search of a classic, bold brand identity that captures the spirit of their heritage and represented a family and a company which has stood the test of time.
Logo Creation
An Italian-American brothers’ film industry start-up in search of a classic, bold brand identity that captures the spirit of their heritage and represented a family and a company which has stood the test of time.

The Vibe
Classic symbols of strength & pride

The Color
Earth-y tones. A beach on the Mediterranean. A glass of wine.

The Type
A strong, hand-carved serif font.
The Process
From sketch to shape with line & texture

The Explorations
Color & Orientation
The Look & Feel
Integrating UX andĀ aesthetic options
An Italian-American brothers’ film industry start-up in search of a classic, bold brand identity that captures the spirit of their heritage and represented a family and a company which has stood the test of time.

Classic symbols of strength & pride

Earth-y tones. A beach on the Mediterranean.
A glass of wine.

A strong, hand-carved serif font.
From sketch to shape with line & texture
